The Sofer Group

The Sofer Group
The Sofer Group was our first jewelry venture and now, a decade later, with multiple brands under their umbrella they continue to evolve each season.

The hula hula bird put Sofer Jewelry on the map in 2009 with an outrageous approach to B2B jewelry advertising. It evolved into the GET NOTICED campaign in 2012 and has garnered attention ever since.

 

Today the name Beny Sofer, Sofer Jewelry and Roberto Demeglio are all recognizable brands in their own right. Whether it be loose diamonds, fashion diamond jewelry or the Italian designer brand, the Sofer Group remains a unique identity at the top of a rather saturated industry.

sofer jewelry peacock

sofer jewelry peacock

sofer jewelry peacock

beny sofer logosofer group logoroberto demeglio logo

sofer jewelry get noticed campaign

sofer jewelry get noticed campaign

roberto demeglio

roberto demeglio