Since partnering with Yelton Fine Jewelers, revenues have increased substantially, social engagement has more than doubled and the Yeltons have become the face and brand for jewelry in the Cincinnati market.
Tina has a hard time going out in public since she has been on the airwaves, she has become the brand and market share has increased along with the new found fame. Since starting The Jewelers Wife blog, Tina has sold items direct, become a local celebrity and has even been featured in Instore magazine.
“We have been with BLM for four years and have had much success. They are very easy to work with and very open to hearing what you want. They have an advantage over other marketing companies with Jackie having experience working in the jewelry industry. Their staff is truly their family and they can definitely understand the challenges we face as small businesses. I cannot express how highly I recommend them. I will say though, if you sign on…sign on 100% and really listen to them. You can’t listen 75% because you will not succeed. So, what I am saying is…set your budget and do what they tell you. Believe me, they pulled us 100% off radio and put all that money onto TV….when they suggested this, we almost had a heart attack. But, it works!”
Owner, Yelton Fine Jewelers