Looking to Hire a Star?

Here’s the ad I wrote when I needed an Account Representative for BLM:

bottom line marketing now hiring success

The point here is this — don’t fill positions; find partners! Look for what’s in someone’s heart. Does it match what you are looking for? If it does, the skills will follow.

Next time you need someone, follow a few simple guidelines:

  • Get straight in your own mind what you really want in a partner.
  • Be clear about your expectations for them and communicate that.
  • Consider what is in the person’s heart, not just what is on their resume.
  • Listen to that little voice inside your head—that so-called “gut feeling” is often correct.