Generate leads, increase sales, and grow your profits
with comprehensive
B2B (Business to Business) marketing
consulting from Bottom Line Marketing:
WHAT WILL YOU GAIN?
Time. We take care of your marketing so you can take care of your business.
Knowledge. Get better ROI (Return on Investment) by building your marketing plans on a foundation of research, industry best practices, and measurable results.
Confidence. Relax knowing you have a consistent, comprehensive plan in place.
Creativity. Breathe new life into your campaigns with fresh, creative ideas.
Customers. Watch people walk in your door because of marketing strategies that work.
WHAT DO WE GUARANTEE?
Bottom Line Marketing guarantees your complete satisfaction. Whether you hire us to do all the marketing for your business or an advertising project a la carte, we intend to make sure our work meets or exceeds your expectations. If any aspect of a project does not meet your approval, we will happily make changes until you are satisfied with the results.
You will have full ownership of the marketing materials we produce for you. Once you have paid for the production of print materials, websites, jingles, ads, etc., the finished product is yours to keep and use as you wish indefinitely.
You are free to walk away at any time. We work with our clients under monthly, not yearly commitments. Either partner is free to end the relationship, temporarily or permanently, at any time.
WHAT CAN WE DO FOR YOU?
On Retainer:
Marketing consulting – ongoing support and advice; meetings and phone consultation to track opportunities and progress; outlines of marketing strategies, proposed budgets, calendars, and media plans
Research and analysis – customized to your industry; printed reports and data as requested
Media buying – negotiation of rock bottom advertising rates and annual contracts; execution of all media including print, radio, TV (broadcast and cable), yellow pages, and Internet (domain name registration, Web hosting, maintenance)
By the Project:
Website development – redesign existing sites or build from scratch; domain names and hosting; site planning and copywriting; custom graphic design, layout and HTML
Internet marketing strategies – keyword analysis; Search Engine Optimization; A/B split testing; Google AdWords campaigns; company blogs; social media networking (Facebook, MySpace, LinkedIn, Twitter, etc.)
Email marketing campaigns – email list management; strategic planning, design and copywriting of promotional emails and e-newsletters; CAN-SPAM compliance
Lead generation strategies: direct mail, trade shows, promotional items, sales training
Public relations support: writing and distributing press releases; building relationships with press contacts to earn favorable media coverage; support for media appearances; special events
Copywriting, graphic design and printing: brochures, one-sheets, flyers, direct mail pieces, business cards, signage, print ads, billboards, posters, product packaging
Case studies, testimonials, white papers, and special reports – phone interviews; writing and revisions; consulting for use and distribution of finished piece
PowerPoint Presentations – slide organization and design; slidecasts (slideshows with timed audio - voiceovers and music); consulting on public speaking and performance
Audio production: jingles and music, narration, voice on hold messages, radio ads
Video production: promotional and training videos, TV ads
Logo design
Naming: companies, products, taglines or slogans
Photography: products, headshots, on-site photos
Check out our online advertising portfolio to see samples of our work.
Or, contact Bottom Line at (906)786-3445.
