About
Bottom Line Marketing was born in a garage in Northern Michigan, with nothing but a love for advertising and the dream to make it fun for us and our clients. Some people think we have too much fun at work, but that’s OK, because marketing should never be boring!

 

We pick our customers and partners very carefully. In fact, it is our motto that we will only take on clients that we would invite into our homes for dinner. Marketing requires a cohesive team effort, freely voicing your opinions, and trust. When we take on new clients, we want to make sure our goals are in sync and hit the ground running!

 

Bottom Line Marketing is a full-service advertising agency.

We are a boutique firm, but extremely powerful. Everything we create is custom, from jingles to marketing campaigns. Canned campaigns are for big firms paying too much for ok ideas. That may be more work for us, but once we establish a relationship with our clients, the fun starts and the word “work” vanishes.

When in doubt, disrupt!

Your brain interacts with four thousand messages every day. What ones do you remember? That’s easy! You remember the ones that disrupted your broca; that little place in your left brain that screams “surprise me.” At Bottom Line Marketing, we take predictable messages and make them memorable. Thousands of people see our ads every day and take action, because it cuts through the clutter. Are your ads predictable? That’s OK, most are! Let’s find a way to make you more memorable.

 

Recognition awards? We have none.

 

Most marketing companies brag about their awards, usually after paying for a submission to win them. We don’t write ads to win awards; we write ads to improve your business, earn you more market share, and win your repeat business. If you’re looking for a firm with plaques and blue ribbons, move on. We celebrate our success by yours!

Chris Brooks

Founder
Marquette, MI

Nickname:

El Presidenté


Why did you join the BLM crew? What drew you to the business?

Join it? I started this shit, in an 8'x10' bedroom. Even did the billing myself. That was scary.


What is your favorite part of coming to BLM everyday?

The energy! Pulling together at all hours to make it happen for our partners. Friday afternoon laughs. I just love this team.


What do you most enjoy about being on the BLM team?

Working with so much home grown talent. We don’t hire experts, we grow them. That’s fun to see people thrive.


Who would you cast to play you in a movie about your life? What genre would it be?

John C. Reilly in a Spaghetti Western.


If you could have any superpower, what would it be? Why?

I would not want a superpower as I would abuse it, guaranteed.


What word would you add to the dictionary? What does it mean?

Snarkalina: A woman who continually spills food and smootz on her blouse.


What was your favorite cartoon growing up?

Casper the Friendly Ghost


How do they get the deer to cross at that yellow road sign?

They lay down a think bead of Tink’s Estrus “Doe In Heat” attractant and place bilaterally in a serpentinous fashion on a well-mowed swath leading to said crossing. The does follow the scent to fight and the bucks come lookin’ for da ladies!


What did you want to be when you grew up?

A Park Ranger, wildlife manager.


Where can we find you when you aren’t at BLM?

In the woods with a guitar.


You're stuck in the woods for three days, do you survive?

Hell yes, try 3 years!


If you weren’t working for BLM, what would you be doing?

I would love to own a 12 person lunch counter with one surly waitress and a bunch of grumpy old codgers that came in and bitched about the price of a Coney Island and fries. Just sayin’. That real America!


Email: chris@bottomlineblack.com

Tammy Benda

Partner
Marquette, MI

Nickname:

Tamzilla


Why did you join the BLM crew? What drew you to the business?

I worked in media sales and had the opportunity to share accounts with Chris when he first opened the company. It didn’t take long to know that I would fit in well with the high morals, work ethic and family-first nature of the company.


What is your favorite part of coming to BLM everyday?

The opportunity to get into the trenches with our client's businesses and become a partner in their success is what makes me continue to love what I do for nearly twelve years. Our staff rocks too!


What do you most enjoy about being on the BLM team?

Fun and family. I believe we have some of the more hard-working, caring, fun-loving people in the world.


Who would you cast to play you in a movie about your life? What genre would it be?

I don’t watch a lot of TV but, being from a football family, Sandra Bullock comes to mind because I loved her role in The Blindside and, in that role, we’re a lot alike; very caring, a cheerleader for our team, a person that gives her all and doesn’t tolerate much disrespect.


If you could have any superpower, what would it be? Why?

Time travel (especially backwards). Life is going by way too fast! I want to be able to go back, pause, and savor things a little more. (No, I am NOT having a mid-life crisis.)


What word would you add to the dictionary? What does it mean?

Giv’er: Coined in the Upper Peninsula. Give it all you have. Do it! Do it now! or Floordrobe: any mother of teenage boys likely needs no explanation of the definition.


What was your favorite cartoon growing up?

Flintstones


How do they get the deer to cross at that yellow road sign?

They learn it from their parents. But I think they should be more worried about teaching them WHEN to cross the road (and when not to), not where. But, like children, some deer don’t listen to their parents very well either.


What did you want to be when you grew up?

I wanted to be an attorney. But, I decided that it wasn’t the field for me. While I will fight with everything I have for something I believe in, I wouldn’t have been able to fight for something that wasn’t right.


Where can we find you when you aren’t at BLM?

It depends on the season but my favorite places to be are outdoors, whether in the stands watching my son play football, in my tree stand (which can feel like church on some days) or pushing my granddaughter on a swing.


You're stuck in the woods for three days, do you survive?

No, I THRIVE!


If you weren’t working for BLM, what would you be doing?

Hmmmm….probably working for one of my clients. We get to know some of our clients’ businesses so intimately, we could almost step over and help them manage them.


Email: tammy@bottomlineblack.com

Kendall Kennedy

Partner
West Palm Beach, FL

Nickname:

The Luscious Goatchild


Why did you join the BLM crew? What drew you to the business?

To work with my family & continue to help build this dream.


What is your favorite part of coming to BLM everyday?

I get to work with some of the best talent in the industry.


What do you most enjoy about being on the BLM team?

The results we offer our clients when our clients let us do our jobs!


Who would you cast to play you in a movie about your life? What genre would it be?

Anna Kendrick; I love her!


If you could have any superpower, what would it be? Why?

Power Stealing: I would love to have the ability to absorb the energy of others!


What word would you add to the dictionary? What does it mean?

Afterclap: the last person who claps after everyone else has stopped.


What was your favorite cartoon growing up?

Barney


How do they get the deer to cross at that yellow road sign?

I bet Ryan Devers wrote this question...


What did you want to be when you grew up?

I have known my entire life I would be in advertising, I was born for this business and wouldn't have it any other way.


Where can we find you when you aren’t at BLM?

We live in South Florida, I love fishing, surfing, snorkeling...The tropics bring me happiness.


You're stuck in the woods for three days, do you survive?

Kendall Circa 1998 - - absolutely ... Kendall 2018 - Not a chance


If you weren’t working for BLM, what would you be doing?

I can't imagine. I have been with Bottom Line since 2011, this all started in the basement of my childhood home when I was 13 years old. Advertising is my life and Bottom Line is my family.


Email: kendall@bottomlineblack.com

Chad Kennedy

Partner
West Palm Beach, FL

Nickname:

Dad


Why did you join the BLM crew? What drew you to the business?


What is your favorite part of coming to BLM everyday?


What do you most enjoy about being on the BLM team?


Who would you cast to play you in a movie about your life? What genre would it be?


If you could have any superpower, what would it be? Why?


What word would you add to the dictionary? What does it mean?


What was your favorite cartoon growing up?


How do they get the deer to cross at that yellow road sign?


What did you want to be when you grew up?


Where can we find you when you aren’t at BLM?


You're stuck in the woods for three days, do you survive?


If you weren’t working for BLM, what would you be doing?


Email: chad@bottomlineblack.com

Jackie Brooks

Partner
Denver, CO

Nickname:

Marketing Maven


Why did you join the BLM crew? What drew you to the business?

The ability to wear fur every day, my dad handcuffing me to a desk in the office, so many reasons! I love marketing, I love my team, I love my clients and I love coming into the office every morning ready to take on new challenges.


What is your favorite part of coming to BLM everyday?

I get to work with my family, best-friends and some of the greatest people on earth! Most of all, I get to be myself every day and help turn my client’s vision into reality.


What do you most enjoy about being on the BLM team?

The pranks.


Who would you cast to play you in a movie about your life? What genre would it be?

I’d be played by the love child of Chelsea Handler & Elizabeth Banks. It would definitely be a comedy.


If you could have any superpower, what would it be? Why?

The power of invisibility! I would have a field day at Neiman Marcus!


What word would you add to the dictionary? What does it mean?

Goatchild: it simply another word for Kendall.


What was your favorite cartoon growing up?

Care Bears. Period. "COUSINS!! KIDS!! EVERY BEAR!! DON'T JUST SIT THERE!! CARE CARE CARE!!!!"


How do they get the deer to cross at that yellow road sign?

The signs are made out of Roman + Jules Natural Yellow Diamonds. It is a centuries old fact, that deer love natural yellow diamonds. Add a little electricity and plenty of our hard earned tax dollars and you get the perfect system for ushering deer across the street.


What did you want to be when you grew up?

My mind changed on the day... But I'll tell ya, I never thought I'd have this much fun.


Where can we find you when you aren’t at BLM?

Traveling...anywhere and everywhere. I love life on the road.


You're stuck in the woods for three days, do you survive?

Yeah, as long as I have my phone.


If you weren’t working for BLM, what would you be doing?

Slanging Rollie's


Email: jackie@bottomlineblack.com

Annette Brooks

Human Resources
Marquette, MI

Nickname:

Netts


Why did you join the BLM crew? What drew you to the business?

Chris made me!


What is your favorite part of coming to BLM everyday?

The people I work with are young, hip, happy and I’m related to most of them. The other ones I only wish I was related to!


What do you most enjoy about being on the BLM team?


Who would you cast to play you in a movie about your life? What genre would it be?

Geena Davis in a comedy.


If you could have any superpower, what would it be? Why?

I would be able to worm my way into the internet and fix all my own IT problems myself. Maybe I'd cause some “issues” to all the people who tease me too.


What word would you add to the dictionary? What does it mean?

Exsuperific: it means really, really good.


What was your favorite cartoon growing up?

Felix the Cat


How do they get the deer to cross at that yellow road sign?

Bait...


What did you want to be when you grew up?


Where can we find you when you aren’t at BLM?


You're stuck in the woods for three days, do you survive?


If you weren’t working for BLM, what would you be doing?


Email: billing@bottomlineblack.com

Bekki Flinn

Production Manager
Marquette, MI

Nickname:

Bekkstar


Why did you join the BLM crew? What drew you to the business?

I was tired of working in radio and Chris approached me with this great opportunity. I must say it was a little scary “jumping ship” from a job I had held for 12 years to go work out of some guys garage...but hey, I'll say it’s been a great decision! I’ve been working for Bottom Line for over 12 years now and I’ve never looked back! Besides, what else are you going to do with a degree in English/Communications?


What is your favorite part of coming to BLM everyday?

Every day is an adventure and it’s a very relaxed fun place to work. Don’t get me wrong, we know how to get shit done but we have fun while we are doing it! I also like how we partner with amazing clients that allow us to do what we love to do. Oh and who wouldn’t love working at a place where you can call the boss a dumb ass to his face and he agrees with you!


What do you most enjoy about being on the BLM team?

Working with the funniest, most creative people in the world. Oh, and the unlimited supply of bacon in the breakroom.


Who would you cast to play you in a movie about your life? What genre would it be?

It would definitely be a romantic comedy with Zooey Deschanel playing me. We both have dark hair and piercing blue eyes so that wouldn’t be a stretch at all. Plus, she seems a little goofy and quirky just like me.


If you could have any superpower, what would it be? Why?

Jedi mind tricks, for obvious reasons.


What word would you add to the dictionary? What does it mean?

Bitchic (bit-sheek): as in "Wow...that bitch is really chic!". A woman who’s style is all her own. She doesn’t follow fashion trends and does her own thing because she is confident in who she is and doesn’t give a shit about what others think. – On a side note, I Often thought this would make a great name for a clothing or jewelry line.


What was your favorite cartoon growing up?

Bugs Bunny...especially Marvin Martian and the Abominable Snowman!


How do they get the deer to cross at that yellow road sign?

I've often wondered why the signs were yellow. Deer are color blind after all and they can’t read either! Maybe instead of signs they should just have one of those deer crossing guards like they do at the schools.


What did you want to be when you grew up?

I'll let you know when I grow up! My parents always thought I would be involved with the entertainment industry. When I laded a job in radio my dad even said, "I can't believe you found a job where they pay you to talk!"


Where can we find you when you aren’t at BLM?

At the shoe store...Cinderella is proof how a pair of shoes can change a woman's life!


You're stuck in the woods for three days, do you survive?

You betcha, eh! I'm a Yooper!


If you weren’t working for BLM, what would you be doing?

I would be a YouTube sensation with my sock puppets!


Email: production@bottomlineblack.com

Scott Breault

Audio Engineer
Escanaba, MI

Nickname:

Scoot


Why did you join the BLM crew? What drew you to the business?

The opportunity to do what I’m passionate about for a living. And the awesome people that I get to work with!


What is your favorite part of coming to BLM everyday?

Everything we do is collaborative and pushes us to continually grow creatively and relationally.


What do you most enjoy about being on the BLM team?

Getting to work with the coolest, funest, talentedest, bestest team on the planet!


Who would you cast to play you in a movie about your life? What genre would it be?

Danny DeVito in a romantic, action-packed, sci-fi, dark comedy titled “Life is too Short”.


If you could have any superpower, what would it be? Why?

The ability to fly because I always fly in my dreams and it’s freaking awesome!


What word would you add to the dictionary? What does it mean?

Musicommunicate: the act of communicating through music.


What was your favorite cartoon growing up?

Woody Woodpecker


How do they get the deer to cross at that yellow road sign?

In 1971, a man named Chris Brooks invented a device. No one knows what the device is or how it works, but it does.


What did you want to be when you grew up?

Tall. That didn't work out so I stuck with music.


Where can we find you when you aren’t at BLM?

At my local church arranging music, studying, creating videos and meeting with people. Also, at any coffee shop within a 30 mile radius.


You're stuck in the woods for three days, do you survive?

Stuck in the woods? Where I come from, we call that camping!


If you weren’t working for BLM, what would you be doing?

The exact same thing I'm doing here... Making music!


Email: scott@bottomlineblack.com

Ryan Devers

Production & Account Manager
Denver, CO

Nickname:

Maverick


Why did you join the BLM crew? What drew you to the business?

I ran into Jackie at Lodo's, Denver's “Michigan Sports Bar” watching some Wolverine football. We got to talking, I quit my job, and the rest is history! That easy! I grew up in the car business and always loved the marketing side. I focused on management and marketing for my undergrad and graduate degrees, so I couldn’t have found a better fit!


What is your favorite part of coming to BLM everyday?

The people! I work with fantastic, and sometimes crazy, people that find ways to inspire greatness! Whether it’s a challenge, an argument, a brainstorm session, a shot of fireball, or a game of darts, we always hit our mark! I also enjoy the creative aspect; I’m no artist but I love writing and can be very creative with the right inspirations.


What do you most enjoy about being on the BLM team?

I enjoy the freedom to be me! I work with amazing people that help me create fun, powerful & disruptive ads - ads that I can see in my head, but lack the graphic, artistic, musical, or other required skills to achieve.


Who would you cast to play you in a movie about your life? What genre would it be?

Me. I’m not good at delegating! Haha. But, seriously, pre-scientology Tom Cruise - Top Gun era. It would be literally the same movie as Top Gun – shirtless volleyball, beating the Russians, the motorcycle, the bird, the woman, and “You’ve lost that loving feeling!”, just minus all the issues with Ice-Man and jet wash.


If you could have any superpower, what would it be? Why?

Mental Telepathy. I’m all about getting in your head! Then, I could just make everyone else do the things I should be doing.


What word would you add to the dictionary? What does it mean?

Unfortunately, it’s not just a word. It’s a new language. Invented by my dad, perfected for years, and spoken to/understood by animals. Once you speak it, you never go back; it’s contagious. The words just spill out of you when you see, pet, & love your pet. My pets have had nick-names like: Schlimpy, Chowambi, Bingy, Gishie, Squeezy-face, Munya, Beatrice, Nonya, Schvenzel, etc. The tone of voice is critical and must be heard to fully understand.


What was your favorite cartoon growing up?

Lots...He-Man, Smurfs, Ninja Turtles, Snorks, Looney Toons, Woody the Woodpecker, Duck Tales, Animaniacs, Yogi, Simpsons, all the classics! The thing is, I won’t stop growing up until the day I die, so...South Park, Archer, Family Guy, American Dad, Aqua Teen Hunger Force, Robot Chicken, Moral Orel, Sealab 2021...Can you tell I really like cartoons?! You can do so much more with a cartoon character than you can an actor!


How do they get the deer to cross at that yellow road sign?

You have no idea how long I have waited for someone to ask me this questions! It’s a HUGE conspiracy! You see, back in the 70’s people really started noticing the deer population developing a mind of their own. To dumb them down a bit and protect our prized auto industry, scientists developed a brain chip that specifically coordinated with a nation-wide network of yellow deer-crossing road signs. But it’s not just getting them to cross roads where we want them to, it’s so much more!


What did you want to be when you grew up?

I hope I never grow up. That would be incredibly sad. However, I have always wanted to be a Dad and, sometime around March 21st, 2018, that will become a reality!


Where can we find you when you aren’t at BLM?

At home with my wife, dogs, family and friends. Out eating far to well. At my favorite distillery or brewery. In the mountains getting lost or finding myself, depending on how you look at it.


You're stuck in the woods for three days, do you survive?

I don't just survive...I thrive and seriously contemplate if I should ever go back!


If you weren’t working for BLM, what would you be doing?

Wait, am I getting fired?! Or did I win the lottery?! Either way, I'd probably be getting into some kind of trouble, somewhere amazing, searching for my next "BLM".


Email: ryan@bottomlineblack.com

Katie Stelmaszek

Senior Designer
Austin, TX

Nickname:

Can I Get A Favor?


Why did you join the BLM crew? What drew you to the business?

I joined the BLM crew after meeting with Chris and Tammy in a Red Lobster. I was working at a small company and was looking for something that was creative and challenging. During my interview Chris promised that I would never be bored at Bottom Line. He has definitely kept that promise!


What is your favorite part of coming to BLM everyday?

Hands down the people. While I’m fairly convinced you have to be crazy to work at Bottom Line, it’s a fun kind of crazy. We’re always up for a challenge and everyone has a great sense of humor. Besides, I don’t think any one else would take me.


What do you most enjoy about being on the BLM team?

Coming up with new campaigns. Sometimes I wake up in the morning with an idea for a project and can’t wait to get up to the computer to start working on it. (This may also be due to the fact that I have a horrible memory, so if I don’t get it down right away, I’ll forget the great idea I had).


Who would you cast to play you in a movie about your life? What genre would it be?

I think it would have to be Jennifer Lawrence. I've always wanted to be tall and glamorous. Plus, I think she has a bit of a geeky side. The movie would have to be a comedy, because my family is crazy-fun, not crazy-crazy.


If you could have any superpower, what would it be? Why?

It would have to be super speed. I’d love to be able to get more done in a day. There never seems to be enough time to get to everything I want to do.


What word would you add to the dictionary? What does it mean?

Fantabulous: Fantastic and fabulous, just like my design team!


What was your favorite cartoon growing up?

Rugrats - You've gotta love Tommy Pickles!


How do they get the deer to cross at that yellow road sign?

I’m not 100% sure about that one, but I wish they’d move them to better locations, like by a cross walk or a school.


What did you want to be when you grew up?

A teacher and a writer. I was going to teach during the school year and write during the summer. Now, I design all year long and let Ryan handle the writing.


Where can we find you when you aren’t at BLM?

At home with my husband and beautiful daughter. Unless it’s Thursday, then it’s at happy hour with my husband, beautiful daughter and awesome friends.


You're stuck in the woods for three days, do you survive?

Definitely. I may be an indoor adult but I grew up in the Upper Peninsula of Michigan. If you can’t survive in the woods after growing up in the middle of no where, you have no shot at surviving the zombie apocalypse.


If you weren’t working for BLM, what would you be doing?

I’d probably be a stay at home mom. I can never spend enough time with my daughter!


Email: katie@bottomlineblack.com

Ben Stewart

Web Developer
Missoula, MT

Nickname:

BZA


Why did you join the BLM crew? What drew you to the business?

I was living off the grid with no particular place to be when Ryan asked me if I wanted to move to Denver. Sure! Why not?


What is your favorite part of coming to BLM everyday?

Never being bored!


What do you most enjoy about being on the BLM team?

All the different forms of creative energy everyone brings to the table.


Who would you cast to play you in a movie about your life? What genre would it be?

I try to keep life too interesting to sum up in one movie, so it'd be an evolving, multi-season series. The actor would be Ryan Gosling, my slightly less-good-looking doppelgänger.


If you could have any superpower, what would it be? Why?

Teleportation. I've got too many places to see!


What word would you add to the dictionary? What does it mean?

Alsoly. Try it out, you'll see how useful it is!


What was your favorite cartoon growing up?

Rocket Power, Teenage Mutant Ninja Turtles, Street Sharks, Space Ghost.


How do they get the deer to cross at that yellow road sign?

It was agreed upon in the Whitetail Treaty of 1943.


What did you want to be when you grew up?

Anything where I could get creative. You’re looking at it!


Where can we find you when you aren’t at BLM?

Sliding down a mountain, waist deep in trout stream or behind the lens of my camera. Usually with an IPA in hand.


You're stuck in the woods for three days, do you survive?

Early this year I was just stuck in the woods for 6 months and didn’t just survive, thrived!


If you weren’t working for BLM, what would you be doing?

Kickflips and powerslides.


Email: ben@bottomlineblack.com

Gus Garcia

Director of Media
West Palm Beach, FL

Nickname:

Juan Draper


Why did you join the BLM crew? What drew you to the business?

All I remember was waking up naked and bruised in a tub full of ice with no recollection of the night before. My name was signed to a piece of paper and now I buy media.


What is your favorite part of coming to BLM everyday?

The people, the service and the good vibes that bring it all together. Different backgrounds, one perspective.


What do you most enjoy about being on the BLM team?


Who would you cast to play you in a movie about your life? What genre would it be?

A genetically modified, smooth and even blend of Kevin Spacey and Dwayne “The Rock” Johnson. That, or the guy that plays Don Draper.


If you could have any superpower, what would it be? Why?

The ability to bring Harambe back. Oh and Dwyane Wade, too. Because.


What word would you add to the dictionary? What does it mean?

Kendalled (past tense). Example: “I was on the far right and needed to cross 3 lanes to make a left turn. As I quickly approached my turn, I saw a small opening and Kendalled everyone in plain daylight.”


What was your favorite cartoon growing up?

I was more of a “Let’s tie a skateboard to the back of a bicycle, take corners as fast as we can and hope we don’t die” type of kid.


How do they get the deer to cross at that yellow road sign?

There aren’t many deer in South Florida, and if you do see one, it will probably already be crossing the street since jaywalking is kind of a thing down here.


What did you want to be when you grew up?


Where can we find you when you aren’t at BLM?


You're stuck in the woods for three days, do you survive?


If you weren’t working for BLM, what would you be doing?


Email: gus@bottomlineblack.com

Ann Parfitt

Social Media Manager
Denver, CO

Nickname:

Barf, Coach Parf, One Freakin' Job


Why did you join the BLM crew? What drew you to the business?

I majored in advertising and have always been drawn to creative and bold marketing. I wanted to be apart of something small yet strong and I love that BLM is a tight knit family.


What is your favorite part of coming to BLM everyday?

I really enjoy the people I work with. We get along so well and we really value each other's opinions. Everyone has different skills and we mesh perfectly as a team.


What do you most enjoy about being on the BLM team?

I love the creative like-mindedness that the BLM team brings to the table. When we all gather together to whip out some creative brainstorming and come up with some of the most genius ideas! That right there is my favorite part, putting all of our different minds together to create, laugh and learn!


Who would you cast to play you in a movie about your life? What genre would it be?

Jennifer Lawrence and Kristen Wiig, the perfect combination of hot, badass and hilarious. The genre would have to be comedy action: jokes and guns.


If you could have any superpower, what would it be? Why?

Healing Ability. that way I wouldn't have to worry about health insurance or ever going to the hospital.


What word would you add to the dictionary? What does it mean?

Jabroni: it's basically a friendlier way to say douchebag. I laugh every time I use it, which is a lot.


What was your favorite cartoon growing up?

I was a big fan of Rugrats and Hey Arnold. Of course I didn't get to watch them that much because my older brother controlled the remote.


How do they get the deer to cross at that yellow road sign?

By crowdsurfing the roadkill.


What did you want to be when you grew up?

When I was a kid I wanted to be a pro surfer or a musician. Maybe play guitar on a surfboard!


Where can we find you when you aren’t at BLM?

City Park, the biggest park in Denver right by my house. I like to meet friends and play volleyball and kickball. I go running around the park with my dog almost everyday!


You're stuck in the woods for three days, do you survive?

Survive? Don't you mean vacationing?


If you weren’t working for BLM, what would you be doing?

Unfortunately, I would probably living in my parents basement and going to the horse-track with my Dad.


Email: ann@bottomlineblack.com

Amber Johnston

Social Media Manager
Marquete, MI

Nickname:

Amburrito


Why did you join the BLM crew? What drew you to the business?

I'm insufferably addicted to marketing, design and good people. Naturally, Bottom Line Marketing has become the remedy to my obsessions!


What is your favorite part of coming to BLM everyday?

Doing something I'm passionate about with the most amazing work family to ever exist!


What do you most enjoy about being on the BLM team?

The doses of creativity I get each day!


Who would you cast to play you in a movie about your life? What genre would it be?

It would be a Lifetime Movie called "Nobody Could Tell" starring Rosie O'Donnell.


If you could have any superpower, what would it be? Why?

To never need sleep, but always be rested... because there is too much fun to be had and too much 4th quarter to juggle.


What word would you add to the dictionary? What does it mean?

"Amburrito" : there would be no definition... just a picture of me, wrapped in a burrito blanket, eating ALL the burritos.


What was your favorite cartoon growing up?

BATMAN!!!! Da-na-na-na-na-na-Na-Na Da-na-na-na-na-na-Na-Na


How do they get the deer to cross at that yellow road sign?

Monthly meetings on the 22nd of each month... they all sign an "Oh Hey Deer!" agreement.


What did you want to be when you grew up?

A professional snowboarder who also played basketball for the WNBA... still waiting on the call from the WNBA.


Where can we find you when you aren’t at BLM?

In the woods or on the water. Whether it's hammocking with Bigfoot, biking through the Marquette trails or surfing the winter swells on Lake Superior... I'm undoubtably outside!


You're stuck in the woods for three days, do you survive?

Survive!? I probably have a ready-made stick fort within walking distance!


If you weren’t working for BLM, what would you be doing?

Living in a cabin in the woods, playing guitar, drinking whiskey... and somehow getting paid for it.


Email: amber@bottomlineblack.com

Shana Baril

Video Production Manager
Marquette, MI

Nickname:

Video Vixen


Why did you join the BLM crew? What drew you to the business?

I wasn’t even looking for a new job when Chris approached me. I met with him and Annette for a “let’s get to know each other” chat that turned into an hour and a half of great conversation, laughter and a smidgen of business. I was drawn to a lot of things that day: 1) Working for a small business that understands family comes first, passion is a virtue and if we’re not having fun no one is. 2) It was an opportunity to take my creativity to another level and learn from new talented people. 3) Working here and across the country was a dream come true for this city girl.


What is your favorite part of coming to BLM everyday?

I enjoy the passion and enthusiasm everyone brings to their jobs even when the proverbial Shit-ith Hath Hit-ith the Fan-ith. It makes me want to work even harder.


What do you most enjoy about being on the BLM team?

I enjoy working with the most creative people I have ever met. Every single day I am in awe of the new ideas, designs, music and concepts that come from every single person here at BLM. It is inspiring and pushes me to always be creating fresh new content.


Who would you cast to play you in a movie about your life? What genre would it be?

Natalie Portman in a paranormal documentary.


If you could have any superpower, what would it be? Why?

I was going to say time travel, but Tammy beat me to it (tell our kids to stop growing so fast!) So I guess, I would want to be able to fly. Not just to get around faster, but to be able to see the world in a new way. Plus, it might be fun to sneak up on people from above.


What word would you add to the dictionary? What does it mean?

Creative Delirium: It means I’m too delirious to be creative at the moment.


What was your favorite cartoon growing up?

Rainbow Brite and Care Bears.


How do they get the deer to cross at that yellow road sign?

They go through 60 hours of road sign training before they can apply for their yellow sign crossing license. Of course, it can be revoked at any time for reckless jay-crossing.


What did you want to be when you grew up?

I wanted to make movies.


Where can we find you when you aren’t at BLM?

If I’m not playing hide and seek with my son, you can find me in my art studio making jewelry or painting.


You're stuck in the woods for three days, do you survive?

HELL NO! I do love my sunny days at the beach, but this city girl would give up after 15 minutes if you put her on Naked and Afraid.


If you weren’t working for BLM, what would you be doing?

Turning my love of art into a business. I love designing jewelry, painting and drawing.


Email: video@bottomlineblack.com

Jessie Russell

Media Buyer & Traffic Manager
West Palm Beach, FL

Nickname:

The Glue


Why did you join the BLM crew? What drew you to the business?

I was wanting more than just a data entry position, dying a slow death sitting at a computer job. I want to learn, grow and master everything I can about our business and I knew I had found it when I interviewed with Kendall & Chad. I feel like it took me forever to get here in the amazing position I am and I cannot wait to see what the future holds!


What is your favorite part of coming to BLM everyday?

In the past I’ve never been lucky with jobs and at BLM I’m thrilled every day I get to come in and learn. Truly is my dream job!


What do you most enjoy about being on the BLM team?

I love being apart of a family and growing professionally on a fun, crazy. non-stop wild ride. That and doing my media dance to 'Eye of the Tiger".


Who would you cast to play you in a movie about your life? What genre would it be?

Soleil Moon Frye definitely set in the 80’s because to honest I kind of miss blue eyeshadow and Aqua-Net.


If you could have any superpower, what would it be? Why?

Time travel so I could see Elvis perform.


What word would you add to the dictionary? What does it mean?

Puntkin, which is my way of saying pumpkin.


What was your favorite cartoon growing up?

Jem! Popples! Fraggle Rock! Rainbow Brite! Care-Bears!


How do they get the deer to cross at that yellow road sign?

Deer treats?


What did you want to be when you grew up?

When I was younger all I ever wanted was to be a mom. Now I want to take over the world and kick ass while doing it.


Where can we find you when you aren’t at BLM?

I love being outside, going to the beach, hanging with my son Nicholas (who really is my BFF) and watching or attending NASCAR races.


You're stuck in the woods for three days, do you survive?

Yup, as long as I have wine!


If you weren’t working for BLM, what would you be doing?

Marketing for NASCAR, traveling the race circuit or going to races!


Email: jessica@bottomlineblack.com

Allison Cherrette

Copywriter
Marquette, MI

Nickname:

Barefoot


Why did you join the BLM crew? What drew you to the business?

I spent the early part of my career working for larger companies and was drawn to the family-style environment that Bottom Line offers, both internally as well as with our customers.


What is your favorite part of coming to BLM everyday?

The people! It’s great to be surrounded by like-minded Yoopers who appreciate my personality quirks and Northern Michigan dialect.


What do you most enjoy about being on the BLM team?

Everyone's unique skill set and opinions are valued. In fact, I'd go one step further and say they're celebrated. That's not an easy thing to find in a work environment!


Who would you cast to play you in a movie about your life? What genre would it be?

My life could only be properly portrayed in a surreal comedy starring Kristen Wiig.


If you could have any superpower, what would it be? Why?

Time travel. First stop: Woodstock.


What word would you add to the dictionary? What does it mean?

Epgnar: to describe those experiences that are equally epic and gnarly at the same time.


What was your favorite cartoon growing up?

As an 80’s child I have to say is "Pop-pop-pop-pop-pop-Popples!"


How do they get the deer to cross at that yellow road sign?

It’s a conspiracy. Just wear your seat belt and try not to think too much about it.


What did you want to be when you grew up?

I always thought I would be the next Frank Lloyd Wright. That is until I took my first drafting class and realized that straight lines weren't my thing.


Where can we find you when you aren’t at BLM?

At the Pilates studio, behind my camera, or in the woods.


You're stuck in the woods for three days, do you survive?

Yes. In fact, it's only been three days. This adventure is just getting started.


If you weren’t working for BLM, what would you be doing?

Selling oranges on the freeway.


Email: digital@bottomlineblack.com

Caroline VanZoeren

Graphic Designer
Denver, CO

Nickname:

Carovan


Why did you join the BLM crew? What drew you to the business?

A recruiting company found this job for me, but the interview is what drew me to BLM more strongly than any other places I had interviewed with at the time. I liked the casual, fun and fast paced vibe that I got when speaking to Jackie, and I liked how close everyone seemed to be with one another.


What is your favorite part of coming to BLM everyday?

How included everyone is on every project. Everyone’s ideas are not only welcome, but encouraged, which is fun and different.


What do you most enjoy about being on the BLM team?

The people (and their dogs)!


Who would you cast to play you in a movie about your life? What genre would it be?

Have you ever seen those Youtube clips of the girl who purposely falls really dramatically in public places? That girl.


If you could have any superpower, what would it be? Why?

Flying, mostly for travel, because I’m really impatient when it comes to sitting around. Sitting in a car, train, or plane has always been tough for me, I feel like flying would give me something to do/focus on en route.


What word would you add to the dictionary? What does it mean?

“Oreo Pocket” — is two words allowed? An “Oreo Pocket” is one of those really small pockets that are on the breast of a t-shirt or button up. When I was little, my sister and I always would measure their size by relating it to how many Oreos could fit in it. Somewhere down the road they just started being called “Oreo pockets.”


What was your favorite cartoon growing up?

Rocco’s Modern Life. Just the right amount of weird.


How do they get the deer to cross at that yellow road sign?

If I told you, I’d have to kill you.


What did you want to be when you grew up?

A veteranarian.


Where can we find you when you aren’t at BLM?

Up in the mountains, either skiing or backpacking.


You're stuck in the woods for three days, do you survive?

Yes, but only if I do it “Naked and Afraid” style.


If you weren’t working for BLM, what would you be doing?

Working as an illustrator for a publication firm.


Email: caroline@bottomlineblack.com

Rachel Fisher

Production Manager
Denver, CO

Nickname:

Gingie, Red, Fisher, RJewD2, Jewbacca


Why did you join the BLM crew? What drew you to the business?

After graduating in fine arts I went from working as a bench jeweler/designer to jewelry production in NYC. I decided to change things up and moved out west to Denver! I met Jackie through WJA and decided to make a career change that was still creative and connected to the jewelry industry.


What is your favorite part of coming to BLM everyday?

I love how every day is different and you have to apply a wide range of knowledge and skills to any task coming your way.


What do you most enjoy about being on the BLM team?

The people and environment.


Who would you cast to play you in a movie about your life? What genre would it be?

Does she have to be a red head and is Deadpool an option?


If you could have any superpower, what would it be? Why?

Everything Deadpool has.


What word would you add to the dictionary? What does it mean?

​Biddie, for some reason it's a useless word I've integrated into my vocabulary. ​


What was your favorite cartoon growing up?

Gargoyles


How do they get the deer to cross at that yellow road sign?

​Hunter behind it. ​


What did you want to be when you grew up?

A doctor.


Where can we find you when you aren’t at BLM?

Working on sculptures or jewelry, cooking, binging Netflix, boxing or at a dive bar listening to live music.


You're stuck in the woods for three days, do you survive?

​Yes! I genuinely think about post-apocalyptic ​strategies for survival.


If you weren’t working for BLM, what would you be doing?

​I would be a sculptor working on casting human figures and creating impractically large jewelry pieces for them to wear. ​


Email: rachel@bottomlineblack.com

Nick Moore

Junior Account Manager
Marquette, MI

Nickname:

Mike The Muscle Man


Why did you join the BLM crew? What drew you to the business?

I emailed/called Chris and said, “You should hire me.” And then came in and backed it up. The first thing I saw regarding the business was “Nothing boring ever turned into dollars.” That really stuck in my brain, and I try and live my life by that theme every day.


What is your favorite part of coming to BLM everyday?

Being intertwined in the threads of a winning culture that feels like a family. The BLM partners take care of their people—a lost ability in most of the management world these days.


What do you most enjoy about being on the BLM team?

Literally learning something new every day. And, maybe the crazy 70s style carpet in the Marquette office.


Who would you cast to play you in a movie about your life? What genre would it be?

Larry David...the genre can only be described as a combination of the awkwardness of The Office, and the sassy whit of Curb Your Enthusiasm.


If you could have any superpower, what would it be? Why?

I want to go in a direction of actual utility and say some kind of super memory power. I would literally remember every single detail of my life. Everything I ever read, everything I think of, and everything I ever hear; I would forget nothing. EVER.


What word would you add to the dictionary? What does it mean?

Magn - means friend. Me and my friends always call each other magn. "What's up, magn?" "Hey, magn!"


What was your favorite cartoon growing up?

SpongeBob, obvi.


How do they get the deer to cross at that yellow road sign?

I mean the answer starts with the question...who is they? Apparently (and this comes from my friends uncle--who owned a barber shop--so this dude trims hair, not the truth) there is a league of talking squirrels that ride on the backs of the deer, and steer them to the signs a few times. After about the fourth or fifth ride, the squirrel takes to another deer and the lessons move on and on through the generations of the deer. HAHA not really. They don't cross at the yellow sign. They cross in front of Bekki's car, and she hits them. #classicBekki


What did you want to be when you grew up?

Professional Hockey Player


Where can we find you when you aren’t at BLM?

Climbing up the side of a crag with chalk covered hands, about to send it to the next crimp.


You're stuck in the woods for three days, do you survive?

Oh for sure, I’ve spent longer than three days in the woods in January. I’m a camping fiend.


If you weren’t working for BLM, what would you be doing?

Getting sendy on the crags at Yosemite, living in a van outside the park. Or investing. Either way. I’m game.


Email: nick@bottomlinebalck.com

Sara Gray

Graphic Designer
Marquette, MI

Nickname:

Hide & Seek Whisperer, Shirley Temple, For Realz


Why did you join the BLM crew? What drew you to the business?

The job sort of found me right as I was about to graduate from Northern Michigan University. This job was everything I wanted out of my post-grad career: exciting, fast-paced, and challenging.


What is your favorite part of coming to BLM everyday?

My day will never be boring!


What do you most enjoy about being on the BLM team?

I love how much everyone loves their job! It’s contagious and it makes you want to come to work every morning.


Who would you cast to play you in a movie about your life? What genre would it be?

Reese Witherspoon because she is perfect (emoji heart eyes)


If you could have any superpower, what would it be? Why?

Teleportation so I don’t have to ever be in an airport.


What word would you add to the dictionary? What does it mean?

Spoopy - scary, creepy, weird, different, foreign, pretty much anything out of the ordinary is spoopy.


What was your favorite cartoon growing up?

Spongebob Squarepants!


How do they get the deer to cross at that yellow road sign?

Deer cross wherever and whenever… no sign necessary. The thug life chose them.


What did you want to be when you grew up?

A movie director


Where can we find you when you aren’t at BLM?

Sitting on my couch listening to true crime podcasts with a bowl of cookie dough scrolling through Pinterest.


You're stuck in the woods for three days, do you survive?

Not a chance… I’m afraid of the dark.


If you weren’t working for BLM, what would you be doing?

I literally have no idea… maybe working at a movie theatre and doing too much freelance.


Email: sara@bottomlineblack.com

Lily Schreiber

Advertising Intern
West Palm Beach, FL

Nickname:

Lil' Derpy


Why did you join the BLM crew? What drew you to the business?

Kendall’s ace tennis skills convinced me her big girl job would be just as great. And I wanted to learn and get some real-world work experience.


What is your favorite part of coming to BLM everyday?

The people and crazy day-to-day happenings that I doubt I’d find anywhere else.


What do you most enjoy about being on the BLM team?

Seeing my BLMFL coworkers, learning and contributing, and seeing our office dogs!


Who would you cast to play you in a movie about your life? What genre would it be?

A Victoria Park/Vanessa Hudgens hybrid in a comedy movie.


If you could have any superpower, what would it be? Why?

Teleportation because I’m a slow walker and I could go anywhere whenever I wanted.


What word would you add to the dictionary? What does it mean?

Derpy! I’ve definitely taught this to the whole company already. It means to be awkward or embarrassing but in a goofy and fun way.


What was your favorite cartoon growing up?

Little Lulu and The Wild Thornberrys


How do they get the deer to cross at that yellow road sign?

What came first? The chicken or the egg?


What did you want to be when you grew up?

A spy and a veterinarian.


Where can we find you when you aren’t at BLM?

A tennis court, Dairy Queen or Dunkin Donuts.


You're stuck in the woods for three days, do you survive?

Oh of course. I didn’t watch Discovery Channel and Animal Planet for nothing.


If you weren’t working for BLM, what would you be doing?

Loafing. Backpacking. Saving the world, environment and animals.


Email: lily@bottomlineblack.com

Julia Honey

Media Coordinator
West Palm Beach, FL

Nickname:

Juju


Why did you join the BLM crew? What drew you to the business?

From the moment I stepped into the office everyone was so kind and welcoming. They offered me a chance to expand my knowledge of Marketing.


What is your favorite part of coming to BLM everyday?

Bacon, egg and cheese muffins.


What do you most enjoy about being on the BLM team?

The fun, exciting and family oriented atmosphere.


Who would you cast to play you in a movie about your life? What genre would it be?

Comedy, obviously and definitely Kristen Wiig.


If you could have any superpower, what would it be? Why?

Teleportation—so much to see with so little time.


What word would you add to the dictionary? What does it mean?

Procaffenating – not starting work till you had your first cup of coffee.


What was your favorite cartoon growing up?

Real Monsters, Rocket Power and DOUG!


How do they get the deer to cross at that yellow road sign?

I’ll keep my answer to myself.


What did you want to be when you grew up?

Tornado Chaser


Where can we find you when you aren’t at BLM?

Adventuring or cooking


You're stuck in the woods for three days, do you survive?

I sure do!


If you weren’t working for BLM, what would you be doing?

Chasing tornados.


Email: julia@bottomlineblack.com

Lauren Jordan

Influencer Manager
West Palm Beach, FL

Nickname:

Momma Jordan


Why did you join the BLM crew? What drew you to the business?

I went to school for Marketing, and ultimately became a stay-at-home Mom. Marketing has always been my passion, and as much as I loved being home, I wanted more.


What is your favorite part of coming to BLM everyday?

It is one big family. I leave my family during the day, to come to another. I couldn’t ask for a better place to call “home”.


What do you most enjoy about being on the BLM team?

Jessie introduced me to the team and it was love at first sight.


Who would you cast to play you in a movie about your life? What genre would it be?

Kate Hudson. Comedy. I try not to take life too seriously.


If you could have any superpower, what would it be? Why?

The ability to clean my house (laundry included) in the snap of my fingers. Who has time for that non-sense? There are way more exciting things I could be doing with my time.


What word would you add to the dictionary? What does it mean?


What was your favorite cartoon growing up?

I had a mild obsession with Tweety Bird… Looney Toons!


How do they get the deer to cross at that yellow road sign?


What did you want to be when you grew up?

A teacher.


Where can we find you when you aren’t at BLM?

Spending time with my husband and two little boys, crafting, or shopping.


You're stuck in the woods for three days, do you survive?

Of course! By “The Woods” you mean the restaurant, right? I could definitely live off of good food and wine.


If you weren’t working for BLM, what would you be doing?

Staying home with my boys. It took a special place to tear me away, and I couldn’t be happier!


Email: lauren@bottomlineblack.com

Justin Baker

Videographer & Content Producer
West Palm Beach, FL

Nickname:


Why did you join the BLM crew? What drew you to the business?

I was looking for a company with a team of advertising and marketing professionals that have a fun and progressive working environment!


What is your favorite part of coming to BLM everyday?

The great positive energy!


What do you most enjoy about being on the BLM team?

Family-like atmosphere!


Who would you cast to play you in a movie about your life? What genre would it be?

Action Adventure starring Brad Pitt


If you could have any superpower, what would it be? Why?

The ability to teleport around - for convenience of course.


What word would you add to the dictionary? What does it mean?

Shonabisha: see you later - and welcome.


What was your favorite cartoon growing up?

Thunder Cats!


How do they get the deer to cross at that yellow road sign?

Put a sugar block out!


What did you want to be when you grew up?

Professional surfer


Where can we find you when you aren’t at BLM?

By the beach or on the reef!


You're stuck in the woods for three days, do you survive?

I was lost now I live here...


If you weren’t working for BLM, what would you be doing?

Working for Space-X


Email: justin@bottomlineblack.com