Bottom Line Marketing started in the basement of my parent’s ranch home in 2002 in the Upper Peninsula of Michigan. If a storybook has been written about The American Dream, I would bet a pretty penny my parents could write a fabulous version of their own.
The definition of the American Dream is the idea that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative.
My Father worked his way up the ladder at local newspaper and TV companies. After enough corporate horseshit (#sorry) he left his corporate career to open an advertising agency in 2002 and took a handful of clients with him. Those clients are still Bottom Line clients today.
My mom has been doing the books for BLM for ages. You’ll know it’s that time of the month of invoicing when Annette can rattle off every swear in the book while paying bills and make it home just in time to prepare brunch for the entire congregation of Big Bay Church. (She also sings in the choir, Go Mom)
I am grateful for a lot of things, but I am mostly grateful for my parents work ethic. They worked so hard to send Jackie and I to a private business college, where we learned about capitalism, and still to this day promote The Northwood Idea: The advantages of an entrepreneurial, free-enterprise society.
The American Dream to me is not having five properties, a hefty 401k or 1951 Orange Chevelle. The American Dream is my mom and dad. They have done business with honesty and integrity since 2002 and I’m proud to carry on the legacy, hopefully for a long time.
What does the American Dream mean to you?